About this item

Turn heads with our Plum Waterproof Eyeliner Pencil, the shade that’s taking over TikTok feeds. Inspired by the viral Persona Eyeliner Pencil, this upgrade features a built-in sharpener for effortless precision anytime, anywhere. The creamy, smooth-glide formula lays down rich plum pigment in just one stroke. Whether you’re following the latest TikTok liner trend or adding a hint of color to your everyday makeup, Plum delivers a subtle yet striking effect. Waterproof, smudge-proof, and influencer-approved, it stays flawless through rain, heat, and long nights out. Plus, our vegan, paraben-free, gluten-free formula is gentle enough for sensitive eyes. It’s no wonder beauty lovers on TikTok can’t stop talking about it—this is your new go-to liner.

• 24H Waterproof & Smudge-Proof – Enjoy intense color payoff that resists water, sweat, and humidity for all-day wear. Perfect for long shifts, hot weather, or nights out—your liner stays fresh and flawless from morning to midnight.
• Creamy, Smooth Glide Formula – Soft, silky texture glides effortlessly without tugging, delivering rich pigment in a single stroke. Easily create sharp wings, soft blends, or define your waterline with zero irritation.
• 3 Popular Shades for Any Look – Comes in Chocolate for a soft brown elegance, Plum for a subtle pop of color, and Black for classic drama—perfect for daily office wear, evening glamour, or creative festival makeup.
• Built-In Sharpener for Precision – Always achieve the perfect tip with the included sharpener hidden in the pencil cap. No more searching for tools—your eyeliner is always ready for crisp, precise lines anytime.
• Vegan & Eye-Friendly Ingredients – Gentle, clean formula free from parabens, gluten, and animal testing. Safe for sensitive eyes and contact lens wearers, making it the go-to eyeliner for comfort and beauty in one.

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